Kenya and international digital platforms agreed on the monetization of content.
YouTube, X.com (previously Twitter), and Facebook have reportedly decided to push for the monetization of material made by young people, according to President William Ruto. He pointed out that to provide talented Kenyans with possibilities, the government has enlisted the help of the management of the aforementioned organizations.
The creation of a strong creative economy is our top aim, he declared. He clarified that having business sense is necessary to turn talents into a living.
He addressed on Wednesday at the 95th Kenya Music Festival Winners’ State Concert at State House in Nakuru County.
He praised the participants for their outstanding performances and pledged to place greater attention on the creative industry to help young people utilize their talents in a useful way.
Among those attending were First Lady Rachel Ruto, Deputy President Rigathi Gachagua, Cabinet Secretaries, Governor Susan Kihika of Nakuru, and other MPs.
President Ruto announced that he will discuss content control and monetization with Tik Tok Shou Zi Chew, the company’s worldwide CEO, on Thursday (tomorrow).
“We want to reach an agreement on a system to control the content on TikTok so that we can lessen the amount of harmful content and take advantage of monetization that will help more people.”
To support the creative sector, he declared that the Permanent Presidential Music Commission would be renamed the Creative Commission of Kenya.
For every county, “The Commission will have professional studios to give opportunities to every artist,” he continued.
The Kenya Institute of Curriculum Development (KICD) was given a month to digitize all performances and launch a sponsored YouTube channel by the president.
He remarked, “We think it is possible to create a society where the artist, the songwriter, the choreographer, the instrumentalist, and the singer can make a respectable living from their craft and talents.”
The Head of State declared that the government will reward educators who have excelled in fostering artistic talent in classrooms.
We’ll also give scholarships to students who did well at the festival.
